Link Development

Some search engines consider the number of relevant, high-quality links to your website the single most important factor in determining relevance. Many different terms are used to describe this metric, including reputation, domain authority, and Google’s trademark term, page rank. A site can improve its ranking by increasing the number of high-quality web pages that link back to its pages. Each link is an endorsement for that web page. Thus, if a website links to your website, they are endorsing your site. The higher the number of quality links from other popular or highly ranked websites, the more relevant the destination site is.

Developing high-quality, relevant links to your site is difficult and takes time to cultivate. Implementing proven strategies to improve link popularity, Internet Market Consulting will give you a long-term advantage, like building a good reputation or a trusted brand; the ranking benefits are significant.

Another method of Link Development, article or content marketing, involves writing articles related to your business and publishing them online with syndicated article sites. Article marketing can result in a traffic boost and an increase in high-quality incoming links to your website, and the distribution of syndicated articles can promote a brand to a wider audience.

According to Google: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”