Your phones stop ringing. Now what? Business was good, but gradually, the calls slowed, and now weeks pass without a single call. You contact your web developer, questioning why your site no longer drives business. He assures you he's working on improving your Google ranking. Months go by, and still, the silence persists. Growing anxious, [...]
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Feds charge seven men in 'click-jacking' scheme In a reminder to consumers to be careful what they click on, federal authorities have charged seven men with infecting millions of computers with a virus-like program that tricked users' Web browsers into navigating to phony pages stocked with ads, earning the defendants as much as $14 million. [...]
Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
