Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]
Feds charge seven men in 'click-jacking' scheme In a reminder to consumers to be careful what they click on, federal authorities have charged seven men with infecting millions of computers with a virus-like program that tricked users' Web browsers into navigating to phony pages stocked with ads, earning the defendants as much as $14 million. [...]
What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain In my work with entrepreneurs and business students, I often hear marketing strategies explained as 'having social media,' 'having an online brand,' or 'advertising a lot.' To understand the differences between these concepts, simply apply them to you. These [...]
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]
What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]
Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
Do No Evil - Google Ben Kemp, a search engine optimization consultant since 1997 illustrates his frustration with Google in an article recently appearing in SiteProNews.In my humble opinion, the goal at Google is to convert ALL businesses into advertisers on their AdWords network, after all Google is a business whose bottom line is profit. [...]
Yelp! That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online advertising is being sold for 60 cents per thousand impressions (CPMs), Yelp is charging some local advertisers $600 per 1,000 impressions. That’s [...]
I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]
