Advertising has never been more ubiquitous; it's in your social media feeds, on billboards, on the side of trucks, televisions, computers, tablets, and cellphones; everywhere you look, ads are vying for attention. Deciding how to allocate your advertising budget requires knowledge gained through research, experience, and foresight. Today, I'll try to help you make sense [...]
Internet Market Consulting is thrilled to announce the results of the Expertise critic's review for the BEST Digital Marketing Agency! Experts give IMC Creative Web Solutions the highest marks in the Best Digital Marketing Agency category. The experts evaluate areas that include availability, qualifications, reputation, and experience.
Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]
Cookies Crumbled, Now What? Contextual Advertising (and Content) is the New Cookies What’s old is new again and contextual advertising is back. “We don’t expect a decline in ad dollars or a decline in ad traffic, we expect a reallocation and shift of budgets,” said Jon Kagan, VP of search at Cogniscient Media. “The next best [...]
The Federal Trade Commission issued their first new updates to The Guidelines for Testaments and Endorsements in Advertising since 1980. The FTC recently determined that bloggers, both professional and amateur, must disclose to readers any money or "in-kind payment" received from organizations to review products. Companies referring to research group findings about a product must [...]
What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain In my work with entrepreneurs and business students, I often hear marketing strategies explained as 'having social media,' 'having an online brand,' or 'advertising a lot.' To understand the differences between these concepts, simply apply them to you. These [...]
“You’ll never get a second chance to make a first impression!” This statement has never been more true than it is today. A parents’ first impression of your daycare center or preschool is online. They’ll look to your website to ensure that you are a professional child care provider. They’ll need to know that you [...]
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]
What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
