Contextual Advertising, The New Cookies
Cookies Crumbled, Now What? Contextual Advertising (and Content) is the New Cookies What’s old is new again and contextual advertising is back. “We don’t expect a decline in ad dollars or a decline in ad traffic, we expect a reallocation and shift of budgets,” said Jon Kagan, VP of search at Cogniscient Media. “The next best [...]