Unlocking Growth: How Full-Service Website Management and Marketing Companies Propel Small to Mid-Sized Businesses Forward In the digital age, an effective online presence is not just an option for small to mid-sized businesses—it's a necessity. Yet, navigating the complexities of website management, content creation, search engine optimization (SEO), and digital marketing can feel like a [...]
Advertising has never been more ubiquitous; it's in your social media feeds, on billboards, on the side of trucks, televisions, computers, tablets, and cellphones; everywhere you look, ads are vying for attention. Deciding how to allocate your advertising budget requires knowledge gained through research, experience, and foresight. Today, I'll try to help you make sense [...]
The Google Beast devours content and requires continuous feeding to maintain its place as king of the Internet jungle. Google is without question a beast shredding the competition with its razor sharp teeth, stealthy prowess and powerful bite. A king among beasts! Google currently holds a staggering 88.92% of the U.S. search engine market share. [...]
Google never, ever does something for no reason. Sometimes it’s just a matter of waiting patiently to figure out what that reason is. In May, Google created a fetch and render tool in Google Webmaster Tools that was built to render web pages properly for GoogleBot. At the time, it was unclear why the company [...]
Do It Yourself Website Management Anyone who runs their own business knows how hard it is to keep up with a myriad of day to day tasks that go along with business ownership. When you’re juggling the responsibilities of being CEO, CMO and HR, chances are, your Internet presence is suffering. Websites are no longer [...]
Google recently launched algorithmic change that looks at the layout of a webpage and the amount of content above the fold. Above the fold is a term used to describe content that is visible when a webpage first loads. Aimed at providing better search experience by providing Google users with high quality search results and [...]
One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies. If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]
I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]
