Secure Your Law Firm's Future with Tailored Cybersecurity and SEO Solutions At the heart of every successful law practice is the strength of its online presence. Our services are uniquely crafted to empower law firms, attorneys, and solo practitioners to stand out in an increasingly competitive digital landscape. From robust cybersecurity measures to advanced SEO [...]
Advertising has never been more ubiquitous; it's in your social media feeds, on billboards, on the side of trucks, televisions, computers, tablets, and cellphones; everywhere you look, ads are vying for attention. Deciding how to allocate your advertising budget requires knowledge gained through research, experience, and foresight. Today, I'll try to help you make sense [...]
Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]
“You’ll never get a second chance to make a first impression!” This statement has never been more true than it is today. A parents’ first impression of your daycare center or preschool is online. They’ll look to your website to ensure that you are a professional child care provider. They’ll need to know that you [...]
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]
What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]
Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]
Do It Yourself Website Management Anyone who runs their own business knows how hard it is to keep up with a myriad of day to day tasks that go along with business ownership. When you’re juggling the responsibilities of being CEO, CMO and HR, chances are, your Internet presence is suffering. Websites are no longer [...]
One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies. If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]
I always advise my small business clients starting new businesses to be conservative and have reasonable expectations about the income potential their small business. Traditionally, brick and mortar stores will not pull a profit for at least two years from opening. During difficult economic times, I recommend giving a business five years before expecting to [...]
