Determining the best budget for your digital advertising campaign can be challenging. There are several considerations to consider, some of which are completely beyond your control: Industry Competition Goals Allocated advertising budget Philosophy regarding digital marketing With all these factors, launching a successful AdWords campaign can often seem daunting. Finding the Ideal Budget Unfortunately, there [...]
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they're searching for answers, information, or entertainment. Search Engine Watch has been covering search engines since June 1997 and has [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
One common website repair request we receive at Internet Market Consulting involves repairing website design errors and penalties caused by "Black Hat" Internet Marketing SEO Search Engine Marketing companies. If you are new to the world of SEO and SEM you may not know all of the actual subtleties involved but in all reality, if [...]
Things are heating up between Google and Microsoft with the introduction of Bing, Microsoft's new search engine. The first assault, the introduction of Google Chrome, Google's first Internet browser, attempting to cut into Microsoft's Internet Explorer market. Microsoft has maintained a stronghold on Internet browser market for many years, it is estimated that 75% of [...]
