The Federal Trade Commission issued their first new updates to The Guidelines for Testaments and Endorsements in Advertising since 1980. The FTC recently determined that bloggers, both professional and amateur, must disclose to readers any money or "in-kind payment" received from organizations to review products. Companies referring to research group findings about a product must [...]
Feds charge seven men in 'click-jacking' scheme In a reminder to consumers to be careful what they click on, federal authorities have charged seven men with infecting millions of computers with a virus-like program that tricked users' Web browsers into navigating to phony pages stocked with ads, earning the defendants as much as $14 million. [...]
What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain In my work with entrepreneurs and business students, I often hear marketing strategies explained as 'having social media,' 'having an online brand,' or 'advertising a lot.' To understand the differences between these concepts, simply apply them to you. These [...]
On July 2, the California Supreme Court issued a ruling that could have major implications for California businesses. In Hassell v. Bird, the court upheld First Amendment protection for online publications, ruling (4-3) that Yelp could not be ordered to take down a defamatory review. The case involved a negative review posted by Ava Bird [...]
How To Build The Economy? Not through Trickle-Down Economics. Tax cuts for the rich don't lead to more investment and jobs. The only real way to build the economy is through Rise Up Economics. Trickle-Down economics don't work because corporations and the rich whose taxes are cut invest their extra money wherever around the world [...]
The rise of social media and the algorithms that control the internet have made people and brands more concerned about raising some particular metric or another. For example, everyone wants their posts to have a large number of likes, their websites to have a large number of clicks, or their social accounts to have a [...]
Google Fiber wants a better way of beaming the Internet into apartment buildings. On Friday, the company filed a document with the Federal Communications Commission arguing that the agency should ease access to a chunk of wireless spectrum that could serve the ambitions of Google Fiber, the company’s ultra-high-speed Internet service. The spectrum in question—the 70/80 Ghz band—is used by Webpass, the [...]
__Will ... Make You Happy? https://youtu.be/zYDKCx4hSQQ I would be happy if I were rich, or famous... So you wanna be famous do you? Listen to what these people, that have achieved fame and fortune, have to say about happiness. Lady Gaga, Josh Radnor, Tony Hale, Russell Brand, Eric Clapton, John Lennon, Tom Shadyac, Alexi [...]
The Google Beast devours content and requires continuous feeding to maintain its place as king of the Internet jungle. Google is without question a beast shredding the competition with its razor sharp teeth, stealthy prowess and powerful bite. A king among beasts! Google currently holds a staggering 88.92% of the U.S. search engine market share. [...]
When It Makes Sense to Do It Yourself There are three basic things that are absolute necessities for EVERY single business: telephone number, email address and website. Decades have passed since a yellow page ad was essential to a business' success. Most people do not even own a telephone book anymore. EVERY business should have [...]
