Just when consumers were starting to regain some company trust and safe-shopping stability after last year’s massive Target breach, a string of new large-scale company breaches quickly reminded us consumers just how insecure our personal data can be. Needless to say, it’s been a rough year for some major companies and an even rougher year [...]
What Is Direct Response Marketing? There are two major types of marketing strategies. The first is known as mass marketing or “branding”. The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you [...]
Facebook is at the vanguard of squeezing increased value from paid social media marketing (SMM) – and other networks are following. Twitter’s headquarters in San Francisco, California Photograph: Justin Sullivan/Getty Images Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts [...]
Do It Yourself Website Management Anyone who runs their own business knows how hard it is to keep up with a myriad of day to day tasks that go along with business ownership. When you’re juggling the responsibilities of being CEO, CMO and HR, chances are, your Internet presence is suffering. Websites are no longer [...]
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they're searching for answers, information, or entertainment. Search Engine Watch has been covering search engines since June 1997 and has [...]
We live in a beautiful area with mature apricot, nectarine and avocado trees, ample grape vines and the perfect moderate climate. It is not just paradise for us but for all forms of wild life as well. By day hawks soaring about in and out of the huge pine trees and at night you can [...]
A newly discovered vulnerability in OpenSSL, one of the most commonly used implementations of the SSL and TLS cryptographic protocols, presents an immediate and serious danger to any unpatched server. The bug, known as Heartbleed, allows attackers to intercept secure communications and steal sensitive information such as login credentials, personal data, or even decryption keys. [...]
It has come to our attention that some hosting companies are force upgrading or suspending Joomla 1.5 users citing security concerns. We would like to clear the air, even though Joomla 1.5 is not officially supported any more, it is still a secure system as long as you have a patch for the one reported issue in [...]
Pay-Per-Click Alternatives When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. Tami Chappell for The New York [...]
Adobe Networks were compromised recently. The following important messages went out today to adobe members:As we announced on October 3, 2013, we recently discovered that an attacker illegally entered our network and may have obtained access to your Adobe ID and encrypted password. We currently have no indication that there has been unauthorized activity on [...]
